Are you a coffee drinker? Do you like coffee? If yes, this is something cool you should get! Last Saturday, I attended Sloggi lingerie fashion showcase of their Eco-friendly collection at Desa ParkCity with GBGTV.
This is their 4th eco-friendly collection which called the “ Love Café “. They started this eco-awareness initiative since 2011 with “ Love World “, followed by “ Love Wild “ and “ Love Weather “ collections in 2012 and 2013 respectively.
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So this year, sloggi’s Love Café collection not only highlight fun sloggi signature motifs and eye catching colors. They’re all made from recycled coffee ground fabric. Using a highly innovative yarn produced in an energy efficient way which each chemical-free fabric delivers truly amazing natural benefits. Such as UV-resistant, quick drying, eliminates odor and keeps the wearer cool. I was kinda impressed when they told me about it because I didn’t know a coffee bra have so many good benefits unlike normal bras :o
The event started off with a “Malaysia’s first mobile fashion runway” A fashion parade that encompasses the 3Rs. Instead of building a stage, the runway only unfolds when models strut down green carpets that are rolled out simultaneously. The short green carpets will be “reused” and placed to create a simple yet interesting moving stage. Then, Models will be wearing Love Café lingerie which made of “recycled ” coffee ground fabric and models will saunter down the runway with beautifully-decorated bicycles which demonstrated sloggi’s support in “reducing” carbon emission.
GBG in action! All of us had to dress in green for this event and I think between nana and daphne I’m the only one who dressed the right color? Hahaha!
Enjoying my cup of coffee before I make my pledge
Use Recycle Bag!
This year sloggi aims to achieve 2,500 pledges on that day. Three lucky pledgers will stand a chance to win a 2D1N staycation at an eco-friendly hotel at Sekeping Serendah. Awesome ey?
Here’re some photos taken on that day,
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That’s all for the event, for more information please visit https://www.facebook.com/sloggiMalaysia
“THINK GREEN, THINK SLOGGI”
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